WILDCRAFT
Wildcraft, India’s leading brand for trek-to-travel solutions, was founded in 1998 and provides outdoor-friendly apparel, accessories, footwear, and travel cases. The store’s redesign sought to cater to today’s active lifestyle seekers by becoming a “head-to-toe travel outfitter” rather than just a “travel gear” expert. The brand’s visual essence was preserved while new categories were added, including clothing, accessories, and luggage. To communicate the brand’s fresh viewpoint, the store design incorporates a “urban outdoor palette” and a “pixilated outdoor” façade. The solution pods in the layout highlight crucial aspects through highpoints of coordinated items. With the help of a consultative physical advisor, an omnichannel station offers the entire selection, guaranteeing a knowledgeable and enjoyable shopping experience.
LOCATION :
Sarjapur, Banglaore
As a turnkey interior company, we handled every aspect of the project, including:
Concept Design
Designing a rugged yet contemporary interior that reflects Wildcraft’s adventurous spirit and functional outdoor ethos.
Space Planning
Creating an organized layout that facilitates easy navigation, focusing on distinct zones for outdoor gear, apparel, footwear, and accessories.
Material Selection
Utilizing durable, natural materials like exposed wood, metal, and industrial finishes to mirror Wildcraft’s emphasis on endurance and outdoor exploration.
Execution
Delivering precise execution of civil works, carpentry, electrical, and plumbing with strict quality control, ensuring the rugged yet refined look was achieved.
Furniture & Fixtures
Custom-designed modular shelving, sturdy display units, and functional counters to effectively present Wildcraft’s range of performance-driven products.
Branding Integration
Integrating Wildcraft’s logo, earthy color palette, and adventurous visual elements subtly throughout the interiors to reinforce brand identity and inspire exploration