FILA
The design language embodies the brand’s persona as youthful, stylish, irreverent, and bold. The store layout is divided into ‘athletic and active style pods,’ with the prominent ‘Game on’ area showcasing the FILA spirit at the entrance. Rooted in Italian minimalism, the store’s core signature boasts a clean palette. Linear fixtures in brand colors serve as a versatile backdrop for presenting coordinated performance-style wear. Noteworthy store features highlight the brand’s heritage through phy-gital storytelling and the presentation of iconic products in museum cases. A digital wall adds dynamism to brand narratives, enhancing the retail environment. The lighting concept combines linear and accent LEDs to accentuate the store’s style propositions. Warm materials like wood, coupled with clean finishes, create an inviting interior palette, blending with the sporty identity conveyed through strong metal lines and fashionable sporty imagery.
LOCATION :
NEW DELHI, ( AMBIANCE MALL )
As a turnkey interior company, we handled every aspect of the project, including:
Concept Design: Developing a contemporary and dynamic interior that reflects FILA’s sporty, youthful, and energetic brand identity.
Space Planning: Creating a functional layout that ensures smooth customer circulation while highlighting key product zones for apparel, footwear, and accessories.
Material Selection: Choosing high-quality, durable materials such as industrial metals, wood finishes, and modern lighting to represent FILA’s active lifestyle and urban appeal.
Execution: Ensuring timely and precise delivery of civil works, carpentry, electrical, and plumbing with strict adherence to quality standards.
Furniture & Fixtures: Designing custom display units and shelving systems that effectively showcase FILA’s products, enhancing both aesthetics and functionality.
Branding Integration: Strategically integrating FILA’s bold visual identity into the interiors to strengthen brand presence and consumer recall.